Unlocking AWS partners profitability

This session explores the latest AWS adoption trends across small and mid-sized businesses (SMBs) and startups, highlighting why these segments are the fastest growing in the AWS ecosystem. We will shares insights into customer behavior, key market drivers like cost efficiency, scalability, and innovation, as well as common cloud adoption challenges. Attendees will also learn how TD SYNNEX supports partners and customers with migration, optimization, and technical enablement programs. If you’re looking to understand how cloud is transforming the SMB landscape in 2025 — and how to leverage AWS more effectively — this session is for you.